Diverse marketing will be used as an effort to have

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ages and ethnicities. Diverse marketing will be used as an effort to have effective communication with each of the diverse groups active in the market (DeWitt & Dahlin, 2009). This acknowledges that each consumer group is unique in their social and cultural settings. 3
MARKETING PLAN STRATEGY Conclusion There is a strategic approach to marketing the water-proof sleeping system, but there is a possibility of social and ethical issues arising and there are strategies that will be used to address these concerns when they come up. Understanding the issues that could happen and coming up with ways to deal with the issues with the primary target market. Socially responsible marketing is critical to product success as it attracts and retains loyal customers (DeWitt & Dahlin, 2009). The water-proof sleeping system is a great product for people of all ages that want to enjoy a comfy, cozy, dry night sleeping outdoors. 4
MARKETING PLAN STRATEGY References Business Wire. (2017, March 15). Camping is up in the U.S. Retrieved from - Expected-Continue-Millennials-Seek DeWitt, A. O., & Dahlin, L. A. (2009). Socially Responsible Marketing. Proceedings Of The Northeast Business & Economics Association , 69-72. 5

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