Unit 4 Exam (50 pts) - Due by Monday, August 29th by 11:55 pm: MKTG 3300 (E92) Principles of Marketing (Spring 2019)
a series of interrelated advertisements that each concentrates on a unique
aspect of a product's benefits: (1) primary purpose, (2) ease of use, and (3)
distinction from competitors.
the three key factors that are required for an effective advertising campaign:
(1) product knowledge, (2) imagery, and (3) humor.
the combination of one or more communication tools used to: (1) inform
prospective buyers about the benefits of the product, (2) persuade them to try
it, and (3) remind them later about the benefits they enjoyed by using the
1 / 1 pts
The outcome of a direct marketing offer designed to motivate people to visit a
business is referred to as _________.
indirect order fulfillment
1 / 1 pts
Competitive advertisements that show the relative strength of one brand over
another are referred to as __________ advertisements.