Pts question 7 integrated marketing communications is

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1 / 1 pts Question 7 Integrated marketing communications is the concept of designing marketing communications programs that coordinates all promotional activities— advertising, personal selling, sales promotion, public relations, and direct marketing—to provide _________. a promotion channel a communication chain a marketing matrix a consistent message across all audiences Correct! Correct!
4/29/2019 Unit 4 Exam (50 pts) - Due by Monday, August 29th by 11:55 pm: MKTG 3300 (E92) Principles of Marketing (Spring 2019) a media mix useful to all types of companies 1 / 1 pts Question 8 Many prescription drugs such as Lipitor and Zocor now have their own websites to encourage patients to learn more about the drugs and ask for them by name from the doctor. The manufacturers of these drugs are using a(n) __________ promotional strategy. Correct! Correct!
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push inertia intense exclusive 1 / 1 pts Question 9 The promotional mix refers to
4/29/2019 Unit 4 Exam (50 pts) - Due by Monday, August 29th by 11:55 pm: MKTG 3300 (E92) Principles of Marketing (Spring 2019) a series of interrelated advertisements that each concentrates on a unique aspect of a product's benefits: (1) primary purpose, (2) ease of use, and (3) distinction from competitors. the three key factors that are required for an effective advertising campaign: (1) product knowledge, (2) imagery, and (3) humor. the combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product. Correct! Correct! 1 / 1 pts Question 10 The outcome of a direct marketing offer designed to motivate people to visit a business is referred to as _________. Correct! Correct!
6/30 indirect order fulfillment first-mover advantage 1 / 1 pts Question 11 Competitive advertisements that show the relative strength of one brand over another are referred to as __________ advertisements.
4/29/2019 Unit 4 Exam (50 pts) - Due by Monday, August 29th by 11:55 pm: MKTG 3300 (E92) Principles of Marketing (Spring 2019) advocacy reminder differentiation comparative Correct! Correct!
7/30 competitive institutional 1 / 1 pts

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