Key competitors company advantages price business day

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Key CompetitorsCompanyAdvantagesPriceBUSINESS DAY-1967-INDEPENDENTnewspaperSoutheast Asia’s1STdaily businessnewspaperNationwidecirculationBUSINESSWORLD-1987-INDEPENDENTnewspaperNationwide circulation2ndBusinessNewspaper afterPHP 25.00
21Business DayFirst among localdailies who usesdesktop publishing3.2. Product/Service DescriptionPrimary/Major CompetitorsBusinessWorldThe BusinessWorld was published in the late 1987. It was the 2ndbusiness newspaper. The publishing company that’s handling thisnewspaper is BusinessWorld Publishing Corporation.The newspaperwas a reborn newspaper it was called Business Day but in some laborproblem it was forced to close down. They started from scratch andcompete from other business dailies and newspapers with expandedbusiness sections. But the paper managed to position itself comfortablywithout worrying in the crowded industry. Today, the business papercomes out daily.
22Secondary CompetitorsYahoo News, MSN, BINGThese are the popular search engines when it comes to news andheadlines. The internet is taking over the print media. It is a big threat topublishing companies since they are digital and more convenient.The strength of competitor mainly has the most market share. And they alsohave a good brand recall in consumers since they make advertisements,sponsorships and innovations with their products. Innovations in the productsincludes digital newspapers and websites and for their secondary competitors,they are absolutely free and have an easier access to see since it only neededan internet connection.3.3. Market PositioningTo every Filipinos all over the Philippines who wants to be updated withbusiness news and also to be entertained with the community and our beautifulcountry or events in the Philippines, BusinessMirror is one of the broadsheets inthe Philippines that delivers timely/daily an updated news with affordable pricingand guaranteed articles.
23ProductBusinessMirror continues to utilize printand online publishing as both haveconsistent subscribers. With its businessmodel of covering news that are related tothe Ph economy, it continues to thrive andpraised by critics in terms of newspublished, and is consistently featured asone of the destinations for anythingbusiness in the Philippines.A potential subscriber can easily afford asubscription list on either platforms, andhave it on the go with his mobile phone astheir applications are rated highly on bothAndroid and IOS stores.As the industry standard continues to bemobile and more online, BusinessMirror ispositioning itself for the long-term, andhave done numerous efforts in convertingits focus on its website and MobileApplication with articles being easilyaccessible to Filipinos.PriceBusinessMirror have similarly positionedsubscription rates with its competitors, andhave included incentives for its readerbase to subscribe to its online content.
24Place (Distribution)With print as the industry standard,BusinessMirror have implemented itswebsite as user friendly for its news-onlinecontent, and have published a Mobile

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Term
Fall
Professor
NoProfessor
Tags
Business, Marketing, BusinessMirror

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