Corolla targets youths and middle aged individuals in

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corolla targets youths and middle-aged individuals in Canada thus a lot of efforts should be put in place to ensure that the product is well known by all target audience. Youths like speed and attractive body appearance and the company will have to increase promotional activities to hit well in all target markets and audience. Online promotional companies are another platform to enable the company to increase brand awareness effectively. Many people are now using different internet platforms an indication that the use of the internet can help the company access the market and display all that the company is producing. Brand awareness depends on the frequency attached to each media platform. The following IMC plans to use at least three air times on each media so that brand awareness is increased. Increasing market coverage is key in transforming promotional activities to deals and actual sales. Efforts by all media platforms will determine the rate of media coverage. After pushing the product to the market, the media should demonstrate why the product is worth using. For example the use of radio presentations, television adverts and print media should tell customers were to get the product and the price attached .Television adverts will be aired after every two hours for a period of five months .The aim of increasing air time is to ensure that the advert is viewed by different customers including the aged and those who are seeking ways on how to acquire a family car. Toyota produces spare parts and other car accessories and the only way to make sure 2019 Toyota corolla hit the market is increasing market coverage through massive media campaigns. Enough funding is crucial in ensuring that in financing all market coverage operations. Effective marketing deals translate to increased sales which increases company profitability. Each time an advert is run should be stated clearly where the showroom is located and the discounts which customers get once; they make a purchase. Reaching 80 % of all target audience is another media objective. Reaching new and existing customers can only be achieved after a proper media mix has been put in place. For example, if
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4 2019 Toyota corolla is featured in various media platforms the possibility of the model becoming adoptive in the target market is high. Promotional activities make it easy for a company to increase customers[ CITATION Lar14 \l 1033 ].The use of television promotional activities will help in increasing customer reach leading new sales and repeat purchase because of the various product features outlined in by various media. The cost of maintaining a brand is high and the only way to keep a brand trending is through active promotional activities. Brand building is time-consuming and after awareness has been done Toyota needs to continue building the brand to competing effectively through sending more penetrative messages and ensure that 80% of the target customer get information about 2019 Toyota corolla. Attaining 80% market coverage is made to increase industry authority. The automobile industry is very competitive and each firm is
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