76. Multichannel marketing is the blending of different __________ that are __________ in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
A. pricing channels; mutually exclusiveB. distribution channels; mutually exclusiveC. communication and delivery channels; mutually reinforcingD. communication and delivery channels; mutually exclusiveE. communication channels; mutually exclusive
77. Multichannel marketing has offers consumers many benefits as it seeks to integrate a firm's electronic and delivery channels; catalogs can serve as shopping tools for online purchasing and Web sites can help consumers do their homework before visiting a store, in addition,
78. An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.