Multichannel marketing is the blending of different that are in attracting

Multichannel marketing is the blending of different

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76. Multichannel marketing is the blending of different __________ that are __________ in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. A. pricing channels; mutually exclusiveB. distribution channels; mutually exclusiveC. communication and delivery channels; mutually reinforcingD. communication and delivery channels; mutually exclusiveE. communication channels; mutually exclusive 77. Multichannel marketing has offers consumers many benefits as it seeks to integrate a firm's electronic and delivery channels; catalogs can serve as shopping tools for online purchasing and Web sites can help consumers do their homework before visiting a store, in addition, 78. An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________. 15-23
Chapter 15 - Managing Marketing Channels and Wholesaling 79. Dual distribution refers to 80. Pharmaceutical companies sell to hospitals and clinics directly. They market their products to large retail chains that distribute the medicines to their stores across the nation. They also sell to drug wholesalers that sell to the remaining independent drugstores in the U.S. What method of distribution best describes that used by pharmaceutical companies in this example? A. Dual distributionB. Vertical distributionC. Horizontal distributionD. Direct distributionE. Exclusive distribution

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