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Examples of bad mission statements 1 albertsons to

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Examples of Bad Mission Statements:1. Albertsons:"To create a shopping experience that pleases our customers; a workplace thatcreates opportunities and a great working environment for our associates; and abusiness that achieves financial success."Problems with mission statement:This does not discuss what type of business they are in and it is geared more towards how thebusiness benefits than it is the customers. It does not say much about the customers except thatthey want to please them, but that is what company wants to do. They did not mention how.New:To create a pleasant grocery shopping experiences by providing a place that createsopportunities and a great environment not just for our customers, but our associate too.2.Walmart:“We help people save money so they can live better.”Problems with mission statement:This mission statement does not tell us who the company is and how they plan to help peoplelive better lives.New:
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Our mission is to provide customers with the most cost efficient and quality products. We
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Term
Spring
Professor
kirkkern
Tags
Marketing, Statements, Bowling Green State University, Green State University, Toledo Ohio, Bowling Green Falcons

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