that the frozen ingredient can last for a long time, but Garutto had to decide on the best for the company and consumers' preferences. Compare and Contrast The brand quality is the crucial variable that measures the familiarity, quality, and future consideration in these three food chains. In the battle to win consumers, it narrows down o ubiquity. In-N-Out has slipped from its high in recent years, and the other players Five Guys and Shake Shack claim the market share ( Ramsenthaler, 2019) . Five Guys has been expanding at a high rate while In-N-Out has a slow expansion approach as the location of its stores is contiguous, mostly on the west coast. Since Five guys were opened, it has nearly 1,500 locations and around 1,500 in development and is operated across the U.S and U.K, France, and Germany. On the other hand, In-N-Out operates around 300 locations in only six states in the US ( Alter, 2017) . Even if its brand is affordable and has cultivated a robust, loyalty, most of the customers lack the chance to try it since there are very few stores compared to Shake Shack ( Klett, 2019) . Shake shack has a strong reputation in the operating cities, but it has a smaller geographical location than Five Guys. Even if Five guy is expensive than both In N Out and Shake Shack, it does not come out in extensive metrics since it covers a large area where there is no competition and has significant market share ( Ramsenthaler, 2019) . Similar to In-N-Out,
shake shack has reputable brand preferences, yet Five Guys has the strongest due to its quick scaling. Opinions Lynsi Snyder, Jerry Murrell, and Randy Garutti are all determined to progress and provide the consumers with the best menu ever. However, considering their leadership and responsibility role, there is a quality that makes one of them outstanding. Randy Garutti is enthusiasm and makes a tough decision for the company. Jerry Murrell is the founder and promotes his family business as he named the company after his five sons ( Griner, 2018) . The company is advancing events oversee and considers the provision of the best burgers, but they are expensive. However, most CEO I admire is Lynsi Snyder, who owns In-N-Out. Despite Snyder's family fate, death of his father, Uncle and Alcoholism life besides failing marriages, she stands as an encouraging, enthusiastic, caring, and hold Christian values. Her company promotes employees through motivation and acts as a role model to women empowerment to the extent of providing training through HHN organization to empower local people and train them to be leaders in developing countries in Africa and India. Conclusion Eventually, the three CEO offers a standpoint of what a leader should be towards the growth and expansion of a corporative. Murrell provides a perception of promoting family business by equal sharing of the roles and associating each member in a position. The empowerment that he gives is to help the young generation and train them to be leaders in the future. When it comes to Garutti enthusiasm and positivity is the key to success as a leader. It takes passion and aiming to help others to be successful. Synder, on the other hand, empowers women leaders, and her life symbolizes that no amount of intimidation or challenges is
unbreakable. Hence, through the programs she provides to local communities, she helps women
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- Fall '19
- In-N-Out Burger, Esther Snyder, Harry Snyder, Lynsi Martinez, Jerry Murrell