p 9 Marketing efforts designed to get the product or service to the right

P 9 marketing efforts designed to get the product or

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44.(p. 9)Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called: A.supply chain management.B. situational distribution efficiency.C. wholesaling.D. marketing myopia.E. endless chain marketing.AACSB: outcome 3Bloom's Taxonomy: ComprehensionLearning Objective: 1Level: moderateTopic: What is Marketing45.(p. 9)Yesenia, the new university course scheduling manager, is struggling with adjustmentsto the fall schedule. She is trying to determine how to offer what the students need at the timesstudents need them. Yesenia is struggling with the marketing function of: AACSB: outcome 3Bloom's Taxonomy: ApplicationLearning Objective: 1Level: moderateTopic: What is MarketingDownload the full file instantly at
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Download the full file instantly at 46.(p. 7)Supply chain management involves integrating the efforts of: AACSB: outcome 3Bloom's Taxonomy: KnowledgeLearning Objective: 1Level: easyTopic: What is Marketing47.(p. 9)The marketing goal of getting the "right quantities to the right locations, at the right time" is: AACSB: outcome 3Bloom's Taxonomy: KnowledgeLearning Objective: 1Level: easyTopic: What is Marketing48.(p. 9)Marketers involved in supply chain management are constantly balancing the: A. goal of promotional effectiveness against ethical advertising standards.B. problem of price maximization against cost efficiency.C.goal of minimizing costs against satisfying the service levels customers expect.D. desire to achieve against the need for a stabile source of supply.E. goal of efficiency against the goal of profit minimization.AACSB: outcome 3Bloom's Taxonomy: ComprehensionLearning Objective: 1Level: moderateTopic: What is MarketingDownload the full file instantly at
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Download the full file instantly at 49.(p. 9)The importance of supply chain management is often overlooked because: AACSB: outcome 3Bloom's Taxonomy: ComprehensionLearning Objective: 1Level: moderateTopic: What is Marketing
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  • Winter '20
  • Marketing, d., B., c., E., c. Marketing

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