This provides a level of customer service that

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This provides a level of customer service that clients like when considering such large projects and
7Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090expenses. Canterbury Renovations is a new business so there are no existing marketing activities in place. There is no brand awareness in the renovation market. A graphic designer has developed a logo, business cards and letterheads ready to promote the business, and a website is underway.West Homes advertises in lifestyle magazines with some success but this is an expensive option. Canterbury Renovations can’t afford this avenue yet and isn’t sure of the returns anyway.Canterbury Renovations will improve their business by making improvement include:providing good customer service that will put Canterbury Renovations ahead of market perceptions and earn word of mouth advertisingpopularity of renovations in the areautilising technology to promote business and keep in contact with staffgood networks allow good service and joint promotion activitiesMake more strategy of marketing by implementing the marketing through:WebsiteSocial MediaTV AdvertisingRadio AdvertisingMagazine advertisingBrochure / flyers distributing near the suburbs and apartments residentI1. Critical Success FactorsThe critical success factors for Canterbury Renovations are:Improvement in service and quality of making cabinetMake the marketing distribution in several advertisingsMake the improvement of cooperation to get contract with several properties builder and contractorsMake the big improvement in giving service quality by making follow up communication with customersJ. Stakeholders The stakeholders will cooperate with this strategic plan will be:CEO
8Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090Operational ManagerLogistic ManagerFinance ManagerCabinet builder team Manager Marketing ManagerIT ManagerK. Timeline of activity implementationActivityPriorityResponsible personTimeframeMeasurement performance indicatorsMake showroom for customer to visit1Operational Manager andCEO1-10 July 2018There are at least 10 customers visitthe showroom within a day and give good feedbackMake training of Excellence Customer service 2Operational Manager 8 July 2018All staffs join the training and become better in communication and follow up action for customersMake Marketing advertising in Magazine 4Marketing Manager 10 July 2018There are at least 50 people looking for Canterbury Renovations from Magazine ads referenceMake marketing advertising in Website and social media3IT Manager 11 July 2018There are more than 500 likes in the post of Canterbury Renovations within social media after two weeksAdvertising in Radio Ads4Marketing Manager 12 July 2018There are several people coming to visit and use service of Canterbury Renovation from
9Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090radio advertisingAdvertising in Brochure / flyer distributing4Marketing Manager 13-17 July 2018There are at least 20,000 flyers and brochures distributed to all suburbs apartments and home living to getmore customersL. Risk AnalysisRiskLikelihoodImpact

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