Order processing storage and transportation correct

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order processing, storage and transportation. Correct! all of the above.
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The correct answer is 4. Logistics is about the entire infrastructure necessary to connect supply to demand including sales forecasting, production planning, order processing, warehousing, inventory and transportation. Question 17 4 / 4 pts With the opening and growth of Florida Blue retail health insurance stores, marketers at Blue Cross Blue Shield of Florida should anticipate... the centers losing their uniqueness as competitors copy the idea with centers of their own. brokers moving their business to other carriers in protest of the competition that these retail centers pose to them. positive publicity stemming from the uniqueness of buying health insurance at a retail "store." Correct! all of the above. The correct answer is "4." Competitors could dampen the excitement by opening centers of their own; brokers could rebel against Blue Cross because they perceive the centers as a threat to their own channel dominance; very positive publicity could result from the new idea. Question 18 4 / 4 pts In designing brilliant marketing plans, the "game within a game" of getting internal alignment and approval is more important than the marketing plan itself. Which of these internal barriers can foil brilliant marketing plans? a focus on quarterly results too much influence by the sales force "the voice of the customer" research Correct!
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all of the above The correct answer is "4." (Ref. Bonus Lecture.) Each of the answers above represent potential internal barriers to brilliant marketing along with marketing's misunderstood role, cultural inertia and rationalization and vain advertising campaigns. Question 19 4 / 4 pts Chapter 13 describes one-to-many (mass media) communication devices and describes "noise" as anything that interferes with effective communication including "ad clutter" (many ads clamoring for our attention). Advertisers can most successfuly overcome "ad clutter" by advertising even more -- by increasing their mass media advertising presence so that they overpower the competing ads. True Correct! False The correct answer is "False." (Ref. Ch 13 and virtual lecture 7.) Advertisers attempt to minimize "clutter" by placing their messages where there is less likely to be distractions of competition for consumers' attention. Researchers have noticed reduced effectiveness for television due to increased commercial clutter, and that attention is a scarce currency leading firms to seek communications alternatives such as events and experiences, public relations and social media that may be more effective than mass media advertising in an "ad clutter" situation. Question 20 4 / 4 pts Marketers focus on the wants of their target customer segments because they can't be all things to all people. But when it comes to customer service consumers generally prefer either a high touch (personal service) approach or a high tech (self service) approach. Even for a company striving to develop its superior customer service as its point-of-difference, it is inadvisable to attempt to deliver both high tech and high touch equally well. True Correct!
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False The correct answer is False. (See chapter 12.) A well-managed service company must be able to provide service in any form the customer demands.
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