• There are instances where a lawyer is justified in refusing to extend services, such as when he labors under conflict of interest with an already existing client or for health reasons, he may not be able to carry out the work effectively. The rule is he is still obliged to render legal advice on urgent matters for the purpose of safeguarding a client’s right. RULE 2.02
• Rendering of Legal Advice includes preliminary steps that should be taken, at least, until the person concerned has obtained the services of a proper counsel’s representation. Even though no attorney- client relationship created between the parties, the lawyer, by providing interim advice, preserves the dignity of the profession by inspiring public faith in the profession (CPR Annotated, PHILJA) RULE 2.02
A lawyer shall not do or permit to be done any act designed primarily to solicit legal business. Rationale: Legal Profession is NOT considered as a business. • Practice of law is a noble profession, it is not money-making trade. RULE 2.03
a. Duty of public service, of which the emolument is a by product, and in which one may attain the highest eminence without making such money; b. A relation as an “officer of court” to the administration of justice involving thorough sincerity, integrity and reliability; IT IS NOT A BUSINESS BECAUSE IT IS A:
c. A relation to clients in the highest degree of fiduciary; d. A relation to colleagues at the bar characterized by candor, fairness and unwillingness to resort to current business methods of advertising and encroachment on their practice or dealing with their clients.
General Rule: No advertisements allowed. • The most worthy and effective advertisement possible is the establishment of a well-merited reputation for professional capacity and fidelity to trust. RULE ON ADVERTISEMENTS
Lawyers may not advertise their services or expertise nor should not resort to indirect advertisements for professional employment, such as furnishing or inspiring newspaper comments, or procuring his photograph to be published in connection with causes in which the lawyer has been engaged or concerning the manner of their conduct, the magnitude of the interest involved, the importance of the lawyer's position, and all other self-laudation. RULE ON ADVERTISEMENTS
1. Reputable law lists, in a manner consistent with the standards of. Conduct imposed by the canons, of brief biographical and informative data, are allowed. (Ulep vs. Legal Clinic, Inc., 223 SCRA 378) 2. Advertisements or simple announcements of the existence of a lawyer or his law firm posted anywhere where it is proper such as his place of business or residence except courtrooms and government buildings; EXCEPTIONS:
You've reached the end of your free preview.
Want to read all 34 pages?
- Summer '17
- Dean Almirante
- Lawyer, canon