4. They are willing to invest more money to enrich their life. 5. They're actively looking for vacations because they don't feel old enough to spend billions of dollars on travel. This has created more profits for the hotel industry and tourism. Has promoted the market development. At the same time, baby boomers pose a threat to the social economy: 1. When they retire into the aging stage, their cultural values are backward. 2. Their living expenses will become more conservative. 3. As they get older, they may choose to spend more time at home. 4. Their participation in the hospitality and tourism industries will be limited. 5. Their health is getting worse and worse, and they have less chance to travel. This has also led to a drop in hotel and tourism profits.
3. What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing at Disney, what plans would you make to deal with these trends? In the next five years, these environmental trends will affect Disney's success: 1. Customer trend: customers are the driving force of the development of Disney Company. The customers are not only the customers of the theme park, but also the audience of the film and television products. 2. Scientific and technological trend: with the accelerated development of science and technology, information technology and virtual technology are increasingly popular. Disney will continue to improve the technology content of its products 3. Economic trend: tourism and entertainment industry has become the main
- Fall '17
- Walt Disney Company, Hotel chains