Logistics EV302.doc

Impacts as all events this one has positive and

This preview shows page 4 - 6 out of 11 pages.

Impacts As all events this one has positive and negative impacts. As for the social and cultural impacts people share the same experience when going to see one of the concerts. By having a concert like this attracting many people they build community pride as well as increase the community participation. Bad behavior can cause problems both to the environment and to the venue. Sponsors The main sponsors of this event are Zwack Unicum, ‘Nemzeti Kulturalis Alap’, ‘Oktatasi es Kulturalis Miniszterium’, ‘Nemzeti Tancszinhaz’, Legrand Zrt, Audi, Lambada System, Budapesti Piac, MAHIR Cityposter and Opel Wallis. Since it mainly focuses on the national audience, most of the sponsors are Hungarian companies. Logistical tasks Logistics is an essential aspect that needs to be taken into consideration for any kind of event. They need to think through it thoroughly, how they are going to get all the supplies needed to the location/venue, who they need to contact for the different supplies needed, such as lighting, security etc. All of these needs have to be done prior to the event so they can ensure that everything will be there and set up on time. Customers have expectations when going to an event that need to be met to have a successful outcome. Below are the main logistical tasks and suppliers that were needed to hold ‘Ezeregyév’ dance production. Marketing and Promotion Supply of customers of this event all comes down to the marketing. The numbers, geographical spread and expectations of the customer can effect the logistics planning. Customer expectations need to be met in order to have a successful event. 4
Image of page 4

Subscribe to view the full document.

The marketing department was in charge of finding an appropriate venue contacting the media, production of the tickets on time etc. Ticketing Ticketing is an important and major part of this event since its their primary income. If there were no enough tickets sold in advance then their event would have been a total failure. In order to make sure that the tickets were distributed everywhere, they contacted major ticketing companies in Hungary that sold their tickets as well as the venue. Apart from this they were selling tickets online on their own website. However this is not the only problem that can occur with the tickets. The people in charge of the ticketing had to make sure the following: all tickets have the name of the event, date and time, price/level of the ticket, contact details, security (holograms so it cant be copied), when will the tickets be printed and ready for distribution, how will the tickets be collected at the entrance and many more. Queuing Queuing is always a major problem at big concerts and events like this one. It is the first and last experience people get, therefore the organizers should make sure that this experience wont be negative for the visitors. In order to achieve this they had to contact security companies that could organize the queues and control the 5,000 people attending the event. The security company that was in charge of the security was Securitas Hungary Ltd. They are always contacted for big events like this one since they are the biggest and most well known in Hungary. They also had to ensure
Image of page 5
Image of page 6
  • Fall '19
  • Security guard

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern