Pts 1 ref 279 obj 18 1 type comp top aacsb reflective

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PTS: 1 REF: 279 OBJ: 18-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion 5. What are the two types of sales promotion? a. consumer and trade b. informative and reminder c. start-up and continual d. adoptive and diffusive e. personal and impersonal ANS: A Sales promotion is usually targeted toward two distinctly different markets: consumers and the trade. PTS: 1 REF: 279 OBJ: 18-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion 6. _____ sales promotions are targeted toward the ultimate end-user market. PTS: 1 REF: 279 OBJ: 18-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Promotion 7. All of the following would be a target for a trade sales promotion offered by Rubbermaid, a manufac- turer of storage and organization products, EXCEPT: PTS: 1 REF: 280 OBJ: 18-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Promotion 8. The goal of sales promotion (regardless of what form it takes) is usually:
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9. Packaged-goods marketers such as Kellogg's and Betty Crocker have increased their use of coupons recently due to: a. intense competition and the introduction of new products b. the growth of frequency programs c. push money from retailers d. POP activities e. user incentives from retailers ANS: A Coupon distribution has been growing in recent years. PTS: 1 REF: 281 OBJ: 18-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion 10. Coupons, premiums, contests, free samples, and frequent buyer programs are examples of: PTS: 1 REF: 281 OBJ: 18-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion
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  • Spring '10
  • Patterson
  • Sales, sales representative, AACSB Reflective Thinking

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