Retailers use to get customers into their stores a in

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71. Retailers use __________ to get customers into their stores. A. in-store promotion s B. specialty product displays C. supply chain relationships D. off-price wholesaling E. mass media advertising 72. Kim wants to maximize sales to the customers who walk into her store. Of the following, Kim will likely focus on: 73. __________ are subtle forms of promotion that encourage shopping in retailers' stores.
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74. Retailers' coupons, rebates, and online discounts are types of: 75. Many retail golf stores have driving ranges, some with backdrops showing famous golf courses. These driving ranges allow: A. wholesalers to evaluate promotional discounts. B. retailers to improve the shopping experience through an C. customers to increase their share of wallet spending. D. retailers to avoid competition from knock-off products. E. customers to try before they buy. 76. Retailers use __________ to create an atmosphere that will offer a more pleasant shopping experience. 77. Personal selling is particularly important for retailers selling:
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78. Which of the following retail stores would emphasize personal selling the most as part of the firm's promotional efforts? 79. The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing: A. supply chain relationships. B. extreme value retailing efforts. C. loyal customers through loyalty programs. D. global private label brands. E. multi-channel retailing. 80. Retailers can gain valuable knowledge about their customers from the transaction process and from:
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