In the basic communication model when someone puts an

14) In the basic communication model, when someone puts an idea into a message, he or she is
________.
A) encoding it
B) decoding it
C) broadcasting it
D) indexing it
E) cataloguing it
Answer:
Explanation: A) When someone puts an idea into a message, he or she is encoding it, or
expressing it in words or images. This forms the second step in the basic eight-step
communication model.
A
Classification: Conceptual
LO: 3
Difficulty: Easy
Learning Outcome: Discuss the challenges and importance of business communications
15) After a message is received, the receiver needs to extract the idea from the message, a step
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known as ________.
B
Classification: Conceptual
LO: 3
Difficulty: Easy
Learning Outcome: Discuss the challenges and importance of business communications
16) Which of the following examples correctly illustrates the difference between what constitutes
a communication medium and a communication channel?
D
Classification: Application
AACSB: Communication Abilities; Analytic Skills; Ethical Understanding and Reasoning
Abilities
LO: 3
Difficulty: Moderate
Learning Outcome: Discuss the challenges and importance of business communications
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17) The traditional nature of much business communication was primarily defined by a
publishing or broadcasting mindset. Which of the following scenarios best reflects this mindset?
A
Classification: Application
AACSB: Communication Abilities; Analytic Skills; Ethical Understanding and Reasoning
Abilities
LO: 3
Difficulty: Difficult
Learning Outcome: Discuss the challenges and importance of business communications