C safety stability and striving d health wealth and

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C. safety, stability, and striving. D. health, wealth, and happiness. E. safety, love, and esteem. Maslow's hierarchy, in order from lowest to highest, is: (1) physiological, (2) safety, (3) love, (4) esteem, and (5) self-actualization. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 76. (p. 107-108) After Sharon graduated from college, she found a steady and good-paying job, got married and began to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is moving up: A. the conventional morality life cycle. B. the Lifestyle Achievement Matrix. C. the Consumer Validation Model. D. Maslow's Hierarchy of Needs. E. from an internal to an external locus of control. Sharon's steady job took care of the two lowest levels in Maslow's hierarchy (physiological and safety needs). Marriage took care of the third level (love), and recognition addressed needs for esteem, the fourth level. Sharon's current activities address the final level, self-actualization. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 77. (p. 107) The consumer decision process can be influenced by: A. a firm's marketing mix. B. psychological factors. C. social factors.
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D. situational factors. E. all of these. All of these are categories of factors that influence consumer decisions. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Factors Influencing the Consumer Decision Process 78. (p. 107) A __________ is a need or want strong enough to cause the person to seek satisfaction. A. locus of control B. motive C. attitude D. perception E. learning curve Motives are needs that drive the person to take action. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-05 List the factors that affect the consumer decision process. Topic: Psychological Factors 79. (p. 107) There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. A. soci al B. personal C. psychological D. esteem E. physiological Many people in India are living at a subsistence level, able to afford little but basic necessities (if that). This indicates that they are at the lowest level in Maslow's hierarchy, physiological needs.
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AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 05-05 List the factors that affect the consumer decision process.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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