Next, Generation X are people from the ages of 42 to 53, who the majority statistically have Facebook accounts and rely on the internet for their news. Since the trend for Generation X was to have kids slightly later in life than the Baby Boomers, they may still have kids living at home that need to be driven; therefore, Ford should market the Flex to this market 1. through Facebook ads and internet adds, that 2. emphasize the utility of the many seats in the car for families. By concentrating ads on Facebook and other online news sources, Ford would be focusing on the media outlets where their target market is mostly concentrated. Finally, for Millennials, Ford would have many outlets in which to reach this demographic. Aged from 20 to 40, Millennials are the most tech-savvy and social media obsessed generation to date. To appeal to this generation, Ford should emphasize the technological advances of the newest Ford Flex and why it is better than the competition. Most of this generation has one to all of the Social Media platforms (ex. Facebook, Twitter, Instagram, etc.) so to best reach them, Ford should show various influencers on various forms of Social Media, driving and enjoying the Flex; this will encourage Millennials to buy the product.
In conclusion, it is clear to see that companies must identify their target market, that market’s needs based on demographic differences, and the best way to reach said target market. Baby Boomers require less technology-based advertising and use base products; while Generation X want more internet driven connections and products that meet their work-life balance outlook; and Millennials want instant gratification, Social Media forward marketing, and the latest and greatest technology. Works Cited CNBC . n.d. 6 July 2018. <- millennial-clients.html>. Fashion Nova . n.d. 12 July 2018. <;. Home Care Magazine . n.d. 9 July 2018. <- alert-sales-and-marketing-strategies>. Huffington Post . n.d. 7 July 2018. <- and-z-tec_b_7645410.html>. Inside Radio . n.d. 9 July 2018. <- with-younger-early-adopters/article_15302a6a-2cd3-11e8-9652-0bb70015170f.html>. Jos. A. Bank . n.d. 9 July 2018. <;. Life Alert . n.d. 12 July 2018. <;. Psychology Today . n.d. 9 July 2018. <- wellness/201602/baby-boomers-generation-z>. Statista . n.d. 6 July 2018. <- the-us/>. Target Marketing . n.d. 6 July 2018. <- boomers-36956/all/>. WWD . n.d. 13 July 2018. <- 1202595964/>.
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