COMM
Research Proposal Part I.docx

Assign groups of participants to news segments in

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assign groups of participants to news segments in which an anchor either delivers news about a public policy in a humorous (e.g., contains a joke) or a non-humorous manner. Unlike many of the previous studies that have used existing news clips (e.g., clips from the Daily Show) as stimuli, I will construct my own news segments. Specifically, I will hire a comedic writer to create news content containing jokes. Additionally, I will hire an actor (i.e., professional comedian) to deliver the messages. After viewing each humorous/non-humorous news segment, participants will be asked to rate their level of support/opposition for a public policy. (8) The justification of the approach is that an experimental design allows me to estimate the casual effects of humor on policy attitudes. (9) At the conclusion of the study, it is my expectation that I will have an estimate of the extent to which the presence of humor in news stories about public policies influence attitudes about those policies. (10) References Erikson, R. S., MacKuen, M. B., & Stimson, J. A. (2001). The Macro-Polity . New York: Cambridge University Press. Kim, Y. M., & Vishak, J. (2008). Just Laugh! You don’t need to remember: The effects of entertainment media on political information acquisition and information processing in political judgments. Journal of Communication , 58 (2), 338-360.
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Nabi, R.L., Moyer-Guise, E. and Byrne, S. (2007). All joking aside: A serious investigation into persuasive effect of funny social issue messages. Communication Monographs, 74 , 29-54. Pew Research Center for the People and the Press. (2004). Cable and internet loom large in fragmented political news universe. Retrieved from - loom-large-in-fragmented-political-news-universe/
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