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ECONOMICALEconomic interest rates are very important when operating business. This willinfluence Malaysia's currency exchange rate, which will affect the company'soperations and costs. Outsourcing currency is the company's determination tosucceed. If the economy is developing fast , it means the company is doingwell in the market. Due to the acceleration of economic growth, KFC mayenjoy short-term high profits, but they must also be prepared to prevent theMalaysian economy from falling. Changes in interest rates will affect KFC’sgearing ratio and operating profit.SOCIALKFC was one of the first international companies to start a company, and today they have become one of the largest companies in the universe. Each country has its own different culture. People are now more inclined to pay attention to the quality of food. This is a change in past behavior and the present. This may be due to the increasing number of unhealthy societies in Malaysia. Education in Malaysia has begun to instill the importance of the health of its people. Through government campaigns, people become smarterand more focused on health issues.TECHNOLOGICALIn this analysis, KFC can get rid of their business model andposition.Nowadays KFC uses modern engineering to market their products.They made KFC's website so simple, we only need to search online, KFC canunderstand our expectations of KFC and a lot of information about KFC. Inaddition to many details of cyberspace, KFC can also hand over orders tocustomers for reference. For example, if a customer wants to order a meal,but they are lazy, they can use KFC's mobile app to place an order.
ENVIRONMENTALThe environment is one of the import analysis companies must have. Withoutthe environment, they can't trade because the environment is their customerand they get a net income from the goods they buy. Many people like KFCfried chicken companies because they are not like industrial companies. KFCwill not drive away guests because of children's noise. KFC promotes a safeand comfortable environment. Here, children can play while adults can chat,read or having their meals.LEGALKFC is a legal company. Because they are a subsidiary of Yum! This kind oflegal analysis guides them to travel abroad because companies that want togo abroad to gain international attention are legitimate companies. They cankeep their formulas because it is legal, so no one can steal it. In other cases,employees are also not allowed to know cooking recipe, preventing from beenstolen. KFC can get become more bigger and success. They are legal, soevery activity is done under the legal system.KFC’s marketing objectives would be :Expand their business and compare or surpass with McDonald'sDo surveys to understand customer satisfaction and tasteIncrease profit margins and annuals by defeating last year’s standardsHave a larger market share than competitors such as Mcdonald ,SubwayUsing innovative mediums for marketing such as Twitter ,Instagram