Continuing the drive to a customer centred high

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Continuing the drive to a customer centred, high performance workforce and cultureStrengthening the skills of our people, to better support customer needsEmpowering innovation and responsiveness to changeContinuing to enhance the diversity of our workforce.The company has a range of products that include:Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream.Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties. Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types.The company would like to add more products over time and is focussed on a range ofproducts to meet particular skin needs rather than a one-size fits all. Market research has identified that around 70% of customers are professional women aged 25 to 55. The current strategy of the company as identified in its latest Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly. The prices of products are slightly higher than major competitors. The company is in a strong financial position as shown in its Business Plan and has a budget of around $50,000 for marketing for the next financial year. The company is interested in expanding overseas. Research, for example, has identified that Japan may represent a good opportunity for the company as it has been identified there are good opportunities for products made from natural ingredients. Regarding the company’s current promotional activities, successful promotional activities have been advertisements on the Australian body + soul web site and in theNatural Health magazine. There have also been in-store promotions with the focus on high quality products for women. Southern Cross School of Business CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 BSBMKG603 Manage the marketing process_V1.1_23/09/20 Page 11 of 23

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