were explicitly debriefed about the study in part fictitious negative CSR

Were explicitly debriefed about the study in part

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were explicitly debriefed about the study (in part fictitious negative CSR scenario) after all of them pleted the study. Results In the analyses of variance (ANOVAs) used to subjects' reactions to a company's CSR and new quality information, each subject constituted a unit sis. Nineteen subjects were dropped because of the plete responses, to yield a total of 258 observation Manipulation checks. We analyzed subjects' ev of the company on the specific CA and CSR di using ANOVAs with CSR Record, New Produc CSR Support, and their interactions as factors manipulation was successful (F(2,257) = 221.1, Compared with those in the control condition (3. jects' CSR perceptions were more favorable in th CSR condition (5.80; F(1,169) = 178.3, p < .05) favorable in the negative one (2.30; F(1,170) = .05). The success of the New Product Quality man was reflected in its significant effect on subjects ceptions (low quality = 4.73, high quality = 5.46; F 34.5, p < .01). More important, these CA percepti not affected by the CSR Record manipulation .07, n.s.), which indicated that, as intended, subjec make inferences about the company's CA on the b diversity CSR record. Controls. Consistent with our intentions, subject appear to be aware of the company's diversity-re activities (1.56).8 Moreover, they were relatively (5.03) by the CSR information, because they did this company to engage in such activities (2.73). N these ratings did not differ significantly in the Record conditions, which disqualified these fa based variables as confounds in our CSR Record m tion. Perhaps more important, subjects found Record information to be somewhat credible (5). given the company's reputation, it is not surprising found the positive CSR Record scenario to be sig more credible (average of believability and credib ing = 5.32) than the negative one (4.64; F(1,170 .05). Our concern about the potentially confound of credibility on our CSR Record manipulation pr to include it as a covariate in our analyses of the and product-related responses of subjects in the p negative CSR Record conditions. Notably, the credibility of the CSR information was not a sig covariate in the analyses of C-C congruence, com uation, or product purchase intention. Attributions about CSR. Subjects' importance rat the different factors driving the company's CSR showed that they attrib record more to its desire tance rating = 5.60) than t tance rating = 4.62), inclu cern for women and min F(1,169) = 11.44, p < .05 record, however, was at desire to make a profit (i any other factor (average generally, subjects attrib factors that were relativ to the company (2.76). Al CSR record to factors th CSR = 3.84, positive CSR controllable (negative C F(1,170) = 8.1, p < .05), an ative CSR = 2.31, positiv .05) than were factors u Most important, however, butional measures when t relevant analyses reveal tional differences did n CSR Support-based chan perceptions, company e intentions.
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