Aacsb analytic blooms analyze difficulty 3 hard

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AACSB: Analytic Blooms: Analyze Difficulty: 3 Hard Learning Objective: 16-05 Identify marketing metrics used to measure integrated marketing communications (IMC). Topic: Planning For and Measuring IMC Success 147. (p. 352) Explain how a company can use search engine marketing.
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A company can use Google AdWords, a search engine marketing tool offered by Google that allows advertisers to show up in Sponsored Links section of the search results page based on the keywords potential customer use. The company must determine the best keywords to use for the advertising program. AACSB: Analytic Blooms: Analyze Difficulty: 3 Hard Learning Objective: 16-05 Identify marketing metrics used to measure integrated marketing communications (IMC). Topic: Planning For and Measuring IMC Success
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