The bank is committed to maintain the highest level of ethical standards

The bank is committed to maintain the highest level

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HDFC was ideally positioned to promote a bank in the Indian environment. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values operational excellence, customer focus, product leadership and people. The Bank at present has an enviable network of 2,544 branches spread in 1,399 cities across India. All branches are linked through an online real-time basis. Customers across 500 locations are also serviced through Telephone Banking. The Bank's expansion plans are to have a presence in all major industrial and commercial centers where its corporate customers are located as well as to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE has a strong and active member base. The Bank also has 8,913 networked ATMs across different cities ( official website of HDFC Bank ). Table 2 : 8 Financial Highlights of HDFC Bank (Rs. in crore) Year Total Business Total Deposits Total Advances Total Assets Total Employee Net Profit Capital 2006-07 81642 68298 46944 91235 21477 1141 6433 2007-08 123981 100769 63426 133176 37836 1590 11497 2008-09 196228 142811 98883 183270 52687 2245 15045 2009-10 199805 167404 125830 222458 51888 2949 21519 2010-11 242633 208586 159982 277352 55752 3926 25376 2011-12 442126 246706 195420 337909 66076 5167 29924 2012-13 535968 296247 239721 400332 69065 6726 36214 2013-14 670337 367337 303000 491599 68165 8478 43479 2014-15 816291 450796 365495 590503 76286 10216 62009 2015-16 1011018 546424 464594 708845 87555 12296 72678 Source: Annual Reports of HDFC Bank from 2006-07 to 2015-16 Review of Literature
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International Academic Journal of Business Management, Vol. 5, No. 1, pp. 26-47. 30 Alamelu (2008) studied profitability of public sector banks of India. He discussed various problems related to declining profit margins in the Indian Public Sector Banks as compared to their private sector counterparts. It was observed that in spite of similar social obligations; almost all the private sector banks have been registering both high profits and high growth rate with respect to deposits, advances and reserves as compared to the public sector banks. Razor (2009), in his paper Profitability is measured under the deregulated environment with some financial parameters of the major four bank groups i.e. public sector banks, old private sector banks, new private sector banks and foreign banks found that profitability has declined in the deregulated environment. He emphasized to make the banking sector competitive in the deregulated environment. They should prefer non-interest income sources. Dupit, P. (2012), in his paper, made an attempt to compare the three categories of banks public, private and foreign using physical quantities of inputs and outputs, and comparing the revenue maximization efficiency of banks during 1992-2000. The findings revealed that PSBs performed significantly better than private sector banks but not differently from foreign banks. Singh and Tandon (2012), affirmed that banking Sector plays an important role in economic development of a country. Indian banking system is featured by a large network of bank branches, serving many kinds of financial services of the people. The State
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