e Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

E marketing activities week 1 week 2 week 3 week 4

This preview shows page 11 - 14 out of 14 pages.

e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Open the website Develop the layout of the website Test the website Launch the website Delivery grocery with the website. THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : The marketing opportunity option for the Coffee Shop is to invest in social media and a website to advertising the Coffee Shop and to provide online shopping for the customers. . Although the company has a large domain of the region's Target Market, it is important that the large dissemination using Social media be done to get the company to win new consumers, such as interval. Price strategies : Menu pricing is intended to position the company as slightly higher priced than its competitors. This pricing strategy is intended to both increase revenue and underpin company’s message of higher quality. Marketing, Assessment No.1 Page 11 v1.1, Last updated on 31/08/2018 by MM
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BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4. Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. ITEM COST Website developer $2.000 Website app $1.000 Website hosting (IPAGE) $500/year Website publishing ( READZ) $300/year TOTAL $3.800/first year E-MARKETING TECHNICAL ISSUES Marketing, Assessment No.1 Page 12 v1.1, Last updated on 31/08/2018 by MM
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T-1.8.1 This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders
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