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e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Open the websiteDevelop the layout of the websiteTest the websiteLaunch the websiteDelivery grocery with the website.THE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.Product strategies:The marketing opportunity option for the Coffee Shop is to invest in social media and a website to advertising the Coffee Shop and to provide online shopping for the customers. . Although the company has a large domain of the region's Target Market, it is important that the large dissemination using Social media be done to get the company to win new consumers, such as interval.Price strategies:Menu pricing is intended to position the company as slightly higher priced than its competitors. This pricing strategy is intended to both increase revenue and underpin company’s message of higher quality.Marketing, Assessment No.1Page 11v1.1, Last updated on 31/08/2018 by MM
BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)2.Weekly phasing of budget spend across all tactics3.Any financial KPI’s and milestones that need to be reached4.Phased return on investment across tactics5.A summary on the estimated financial benefits from this e-Marketing PlanFor the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. ITEMCOSTWebsite developer$2.000Website app$1.000Website hosting (IPAGE)$500/yearWebsite publishing ( READZ)$300/yearTOTAL$3.800/first yearE-MARKETING TECHNICAL ISSUESMarketing, Assessment No.1Page 12v1.1, Last updated on 31/08/2018 by MM
T-1.8.1This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search abilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaauto responders