e-Marketing Activities
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Open the website
Develop the layout of the
website
Test the website
Launch the website
Delivery grocery with the
website.
THE E-MARKETING STRATEGIES & ACTION PLAN
The Strategies and Action Plan section should address the electronic marketing strategies of your
product or service based on the 4Ps. Also address how each of the following strategies will comply
with the Australian e-Marketing Code of Practice.
Product strategies
:
The marketing opportunity option for the Coffee Shop is to invest in social media and a website to
advertising the Coffee Shop and to provide online shopping for the customers. . Although the
company has a large domain of the region's Target Market, it is important that the large dissemination
using Social media be done to get the company to win new consumers, such as interval.
Price strategies
:
Menu pricing is intended to position the company as slightly higher priced than its competitors. This
pricing strategy is intended to both increase revenue and underpin company’s message of higher
quality.
Marketing, Assessment No.1
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v1.1, Last updated on 31/08/2018 by MM
BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)
2.
Weekly phasing of budget spend across all tactics
3.
Any financial KPI’s and milestones that need to be reached
4.
Phased return on investment across tactics
5.
A summary on the estimated financial benefits from this e-Marketing Plan
For the last bullet point you need to estimate projected channel outcomes. This will include estimates
on how much traffic will be generated from each tactic and the number of prospects that will likely go
onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit
that your e-Marketing plan will generate. Strategies and Action Plan section should address the
electronic marketing strategies of your product or service based on the 4Ps.
ITEM
COST
Website developer
$2.000
Website app
$1.000
Website hosting (IPAGE)
$500/year
Website publishing ( READZ)
$300/year
TOTAL
$3.800/first year
E-MARKETING TECHNICAL ISSUES
Marketing, Assessment No.1
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v1.1, Last updated on 31/08/2018 by MM
T-1.8.1
This section should clarify the technicalities of your e-marketing plan. The section should include the
following (add more issues if required):
website content & search ability
Customer registration & logging security (for customers and staff)
Coupon codes, rewards for old clients, discounts
multimedia
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