MARKETING
IM - Report (L&T).pdf

Major orders were secured by infrastructure and

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31, 2016 stood at ` 95706 crore. Major orders were secured by Infrastructure and Hydrocarbon Segments. Consolidated Order Book of the group stood healthy at ` 258585 crore as on December 31, 2016, higher by 1.4% on a y-o-y basis. International Order Book constituted 29% of the total Order Book. Consolidated Profit after Tax (PAT) for the quarter ended December 31, 2016 at ` 972 crore, was higher by 39% y-o-y. For the nine months period ended December 31, 2016, the overall PAT was ` 3017 crore, higher by 59% y-o-y, as compared to ` 1898 crore recorded for the corresponding period of the previous year. Electrical & Automation (E&A) Segment E&A Segment recorded customer revenue of ` 1282 crore during the quarter ended December 31, 2016, registering a marginal growth of 1% y-o- y. Revenue accrual during the quarter was impacted, due to non-receipt of orders by Metering and Protection Systems business and delayed international order inflows. International Revenue constituted 27% of the total customer revenue of the segment for the quarter ended December 31, 2016. The EBIDTA margin of the E&A Segment strengthened to 15.7% for the quarter ended December 31, 2016, recording an increase over 11.1% earned during the corresponding quarter of the previous year driven by favourable product mix and improved operational efficiencies. The Order Book of the Segment registered a y-o-y decline of 2% and stood at ` 3300 crore as on December 31, 2016.
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11 2. GLOBAL COMPETITORS Automation in the present era of technology is the need of the hour as it minimizes human intervention in various industrial operations and improves efficiency. The major companies as a competitor to L&T Electrical and Automation are- 1. Siemens - Automation Systems, Identification Systems, Process Control System, Industrial Controls and Sensor Systems are some of the products offered by the company. 2. ABB Ltd - The Company offer a complete solution for automation and some of its automation products include substation automation and power automation products. These automation products deliver high performance every time as it uses the best technology. 3. Honeywell automation - Honeywell Automation India Limited has a manufacturing facility in Pune, which is equipped with the state of the art technology. The company offer its products for various applications like Energy Management, Gas Detection, and Automatic Identification. 4. Rockwell automation- Motor control devices, control system 5. Titan automation Control 6. Adage automation Pvt Ltd. 7. Codillac Automation Control L&T Electrical Automation provides turnkey solutions to water treatment turnkey and power distribution. Mostly faces competition with these companies in their respective field.
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12 3. THE HOST COUNTRY GENERAL ENVIRONMNET (Malaysia) 3.1 Demographic Segment The population size of Malaysia is estimated to be around 31,728,000 people. The age structure is that people of age 65 years and over constitute 5.86% (male 861,151/female 953,091) of the total population (2017 EST.).
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  • Fall '18
  • LARSEN & TOUBRO LIMITED

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