On air and online people can interact with the show

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on air and online people can  interact with the show and possibly effect the outcome of the show; transmedia story  telling - - expand and update the TV show into all the other different activities my  generation is doing with the media; how can they keep you hooked into their product by  using all different types of media; voting for American Idol III. The Internet’s Promises/Problems:  every time a new media technology  comes out it will become the best thing ever but then will be the worst thing and  threaten to destroy us  A. Utopian/dystopian perspectives and new technologies (example:  Annie Hall iPhone):  Annie Hall and iPhone: apple is suggesting it will wipe out the  ignorance of people 
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B. Confounding aspects of the Internet/digital communication:  dual  nature of communication - - dooms and helps us   1. The Internet lets more people access and produce  information:  Allows us access to and production of information; not only can you  access whatever you want but you can publish whatever you want on the internet;  a.  War Games  (1983):  movie; hacked into a military  computer even though he forgot is was just a game ; targeted missals to major cities in  the US  b. blogs:  classic example of the quality of the internet; great  because your ideas can be shared and controlling what you know; bad thing is you  could say whatever you want and it could be bad or wrong c. Andrew Keen,  Cult of the Amateur:  internet is making it  hard for people to make a living in this culture; people are stealing culture;  2. Digitized media can be manipulated in new ways:  now that  we get all of our media in digital format; we can do stuff with it; can be both utopian and  horrific; the companies with copyright products do not want you to manipulate their  products a. “Scary Mary” and others: 
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