A prim ary b secondary c mined d syndicated e

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A. prim ary B. secondary C. mined D. syndicated E. warehoused Because existing secondary data does not answer his questions, Marvin may need to collect primary data. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 59. (p. 196) The major advantage of primary data collection is that: A. it can be easily accessed through syndicated databases. B. it can be tailored to meet the specific research needs. C. it takes less time to collect than secondary data. D. it is general enough to meet many different researchers
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E. all of these are advantages of primary research data. Primary data collection, though it can be expensive and time-consuming, can also be tailored to the precise needs of the research. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 60. (p. 196) The major disadvantages of primary data collection are that: Primary data collection can be expensive and time-consuming, but it can also be tailored to the precise needs of the research. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-02 Summarize the differences between secondary data and primary data. Topic: Marketing Research Process Step 3--Data Collection Process 61. (p. 183) Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be: Census data should be able to address Caroline's need for income and age distribution information. AACSB: Analytic
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Blooms: Understand Difficulty: 1 Easy Learning Objective: 09-03 Describe the various internal and external secondary data sources. Topic: Marketing Research Process Step 3--Data Collection Process 62. (p. 183) Data collection begins: A. only after completing the research design process. B. after determining whether there are any objections. C. whenever the researcher wants to. D. after creating the presentation format. E. after analyzing the data. It is important to design the research before data collection begins, in order to ensure that the correct data is collected using appropriate methods. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process Step 3--Data Collection Process 63.
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