Lack of software and hardware platforms function some

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Lack of software and hardware platforms- Function:Some GoPro camera are recording for significantly shorter than expected durations. You should be able to record continuously until the battery runs out or you opt to stop it. The software is in trial mode or the customer is not using the proper SD cards, from the GoProarticle. Reviews on GoPro.com from users said that’s not the issue and they tired everything listed on the recommendation form online. Some reliability issues with the Wi-Fi remote control starting the footage and stop recording on its own. The software is slow and crash every time a new update is out for GoPro customers to download.Competitors: Competitors are the primary cause for problems. They are able to offer a better quality camera at a cheaper price point. ContourA company that also creates action cameras on the market. Both company are highly durable, waterproof, and wearable. The main difference between the Contour camera and the GoPro are the Field of Vision, image quality and extra features like GPS or Wi-Fi. Eyesee360This is another step further than GoPro. Think of the 360 Fly as a drone. The camera function is compatible with iOS and Android, allowing people to communicate with the camera with a smartphone. It allows capturing interactive videos, allowing viewers to control the entire scene of action. SmartphonesSmartphones are nearly as small and light as GoPro’s devices and come with cameras justas good. Research analyst, Charles Anderson of Dougherty & Co. stated “Smartphones have caught up with the video quality that GoPro cameras had.” When GoPro started selling its first camera system in 2004, cellular phone cameras were beginning to hit the market as well. Throughout the courses of years, Samsung soon introduced a water-resistant smartphone in 2014. Easy to use and uploaded on social media for the world to see without transferring any documents. Apple integrated 4K high resolution video.DronesWhile this is a different market than a first person perspective camera, drones offer an entirely new and exciting perspective to capture film. Drones can now record and capture videos
from the sky or from any angle while the owner does their activity . This exciting new technology is directly competing with the active consumer that wants to record themselves doingaction sports. Environmental Analysis – ExternalThe general environment of GoPro in accordance to the PESTEL framework as an external environmental analysis seems to be a lightly to moderately challenging situation in the technological industry. For instance, the political situation of PESTEL for GoPro doesn’t have much because currently GoPro has no issues with the U.S. government. The legal situation with GoPro is they need to be licensed and have legal and trade documentation to operate in USA and 200+ countries to be a multinational corporation. According to JUSTIA, GoPro has 126 patents.

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