P 238 an ad for the retailer coldwater creek does not

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72. (p. 238) An ad for the retailer Coldwater Creek does not promote the clothing the store chain sells. Rather the ad was designed to promote the Susan G. Komen Breast Cancer Race for the Cure. The _____ copy in this ad described how important it was for women to receive annual mammograms and support breast cancer research. Institutional copy promotes the image of the organization. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Medium Learning Objective: 09-02 Explain the types of copy and how great copy is created in print ads. Topic: Producing Great Copy in Print Advertising
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