Christine christine has a small jewelry business

33) [Christine] Christine has a small jewelry business. There is lots of competition in this category, so
she needs to get the word out about her products. She is unsure how much money to allocate to
marketing, so she examines how much revenue her company made last year and chooses to reinvest
a tenth of it in this years' marketing efforts. Which budgeting process is Christine using?
A) optimization
B) objective & task
C) competitive parity
D) affordable
E) percentage of sales
34) [competency] An organization's competencies include all of the following except which?
35) [scrambled] Scrambled merchandising refers to
36) [Italian] Italian Gator currently has sales of $750,000 and cost of goods sold of $500,000. Industry
sales are at $2,500,000 and total industry marketing effort is $300,000. Suppose Italian Gator wants
to expand its market share by 1 share point. Using share point analysis, determine the additional
marketing effort required and if it is expected to be worth it to pursue the additional market share.

MAR 3023 EXAM 3 FORM A FALL 2019
37) [hair] Many cosmetology schools allow their advanced students to style hair for "real-world" clients
for a reduced fee. The students benefit from the experience, the clients get a less expensive haircut,
and the school is able to provide students with additional training without it costing anything; in
fact, they even profit from it. This is an example of
A) value pricing.
B) societal pricing.
C) revenue sharing.
D) cost-assist pricing.
E) barter.
38) [price] All of the following are alternate names for price except which? 39) [total] Total logistics cost refers to