final marketing project paper

Our target market is very family oriented so family

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market via text is through Family Fun Magazine. Our target market is very family oriented so Family Fun magazine is the perfect choice to place our advertisements. According to the SRDS database, the cost of a one-time one-page four-color advertisement would be 190,130 dollars. Since Reddi-wip spent 9,715.9 million dollars (Ad $ Summary Database) on advertisements in 2011 we believe this add in Family Fun magazine is both cost effective and beneficial for reaching our target market. Lastly, the Ad $ summary database identified that Reddi-wip spent 3,211.9 billion dollars on cable television advertisements. We determined that the best way to reach our target market was through commercials on the well-known 60 Minutes television show. The commercials would cost about 122,075 dollars but will be cost efficient since it will reach our educated, white, fifty-five to sixty-four women. We believe that we have identified multiple ways to reach our target market in a cost efficient way. Lastly, and most importantly we believe our selected target market fits perfectly with Reddi-wip’s organizational goals and objectives. According to the Reddi-wip website they believe that “With Reddi-wip, you know you're getting the high-quality ingredients and real cream taste that you and your family deserve.” We have identified that our target market is
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looking for the highest quality product to satisfy themselves and their family. We have selected a target market that is extremely family oriented and will consume our product in that way. Our target markets wishes and Reddi-wip’s objectives match up perfectly and will produce strong brand and customer loyalty. We believe that we have selected the perfect target market for our product. Our very family oriented, educate, white women, between the ages of fifty-five and sixty-four will produce the most brand loyalty, customer loyalty, and profit for our company. Other Factors Reddi-wip is held to two strict regulatory issues. The first issue is following all guidelines outlined by the U.S. FDA Food regulations and secondly ensuring that the use and disposal of the aerosol is done correctly. Reddi-wip must follow all guidelines to ensure the safety and quality of their product. If Reddi-wip didn’t follow all of the rules the product would be illegal to produce and sell. According to the U.D. FDA Food, Beverage and Supplement Regulations Reddi-wip must follow each of these conditions: Registering their product, Meeting the standards of the Food Canning Establishment, Labeling the product correctly, and lastly approve all ingredients. Reddi-wip has never had an issue with any of these regulations and has always been straightforward with the FDA as well as their customers. Secondly, Reddi-wip has to be very careful when it comes to the producing and disposing of their aerosol cans. There are many environmental regulations that Reddi-wip must following when producing their aerosol can. The product must be produced in a designated area
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that is inspected monthly by organizations to ensure the quality of production. As we all know
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Our target market is very family oriented so Family Fun...

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