final marketing project paper

The commercials would cost about 122075 dollars but

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show. The commercials would cost about 122,075 dollars but will be cost efficient since it will reach our educated, white, fifty-five to sixty-four women. We believe that we have identified multiple ways to reach our target market in a cost efficient way. Lastly, and most importantly we believe our selected target market fits perfectly with Reddi-wip’s organizational goals and objectives. According to the Reddi-wip website they believe that “With Reddi-wip, you know you're getting the high-quality ingredients and real cream taste that you and your family deserve.” We have identified that our target market is
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looking for the highest quality product to satisfy themselves and their family. We have selected a target market that is extremely family oriented and will consume our product in that way. Our target markets wishes and Reddi-wip’s objectives match up perfectly and will produce strong brand and customer loyalty. We believe that we have selected the perfect target market for our product. Our very family oriented, educate, white women, between the ages of fifty-five and sixty-four will produce the most brand loyalty, customer loyalty, and profit for our company. Other Factors Reddi-wip is held to two strict regulatory issues. The first issue is following all guidelines outlined by the U.S. FDA Food regulations and secondly ensuring that the use and disposal of the aerosol is done correctly. Reddi-wip must follow all guidelines to ensure the safety and quality of their product. If Reddi-wip didn’t follow all of the rules the product would be illegal to produce and sell. According to the U.D. FDA Food, Beverage and Supplement Regulations Reddi-wip must follow each of these conditions: Registering their product, Meeting the standards of the Food Canning Establishment, Labeling the product correctly, and lastly approve all ingredients. Reddi-wip has never had an issue with any of these regulations and has always been straightforward with the FDA as well as their customers. Secondly, Reddi-wip has to be very careful when it comes to the producing and disposing of their aerosol cans. There are many environmental regulations that Reddi-wip must following when producing their aerosol can. The product must be produced in a designated area
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that is inspected monthly by organizations to ensure the quality of production. As we all know the Green movement to protect the earth has become extremely relevant to society. Reddi-wip has followed all of the regulations and sticks to its healthy, environmentally friendly, and family oriented product. SWOT Analysis Strengths Well-known brand among U.S. consumers Real cream as opposed to hydrogenated oil Large R&D department to keep the products customer oriented Great customer service Weaknesses The aluminum cans and aerosol features are expensive The nitrous oxide gas is used as a way to get high Our product is a luxury good We have one primary target segment Opportunities Expanding our market without
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