Samiee S and Roth K 1992 The influence of global marketing standardization

Samiee s and roth k 1992 the influence of global

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Samiee, S. and Roth, K. (1992), “The influence of global marketing standardization on performance”, Journal of Marketing , Vol. 56 No. 2, pp. 1-17. Shoham, A. (1998), “Export performance: a conceptualization and empirical assessment”, Journal of International Marketing , Vol. 6 No. 3, pp. 59-81. Solberg, C.A. (1997), “A framework for analysis of strategy development in globalizing markets”, Journal of International Marketing , Vol. 5 No. 1, pp. 9-30. Solberg, C.A. (2000), “Standardization or adaptation: the role of the local subsidary/representative”, Journal of International Marketing , Vol. 8 No. 1, pp. 78-98. Solberg, C.A. (2002), “The perennial issue of adaptation or standardization of international marketing communication: organizational contingencies and performance”, Journal of International Marketing , Vol. 10 No. 3, pp. 1-21. Solberg, C.A. (2004), “Advertising in international markets: a framework for classification and analysis”, paper presented at the 46th Annual Meeting of the Academy of International Business, Stockholm, July 10-13. Solberg, C.A. and Durrieu, F. (2006), “Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets”, Management International Review , Vol. 46 No. 1, pp. 57-83. Solberg, C.A. and Nes, E.B. (2002), “Exporter trust, commitment and marketing control in integrated and independent export channels”, International Business Review , Vol. 11 No. 4, pp. 385-405. Solberg, C.A., Sla ˚ttebrekk, L.K. and Kristiansen, B. (2003), “Norske bedrifter i global konkurranse” (“Norwegian firms in global competition”), Research Report, Norwegian Export Barometer, BI Norwegian School of Management, Sandvika. Szymanski, D., Bharadwaj, S.G. and Varadarajan, P.R. (1993), “Standardization versus adaptation of international marketing strategy: an empirical investigation”, Journal of Marketing , Vol. 57 No. 3, pp. 1-18. Tellis, G.J., Stremersch, S. and Yin, E. (2003), “The international takeoff of new products: the role of economics, culture and country innovativeness”, Marketing Science , Vol. 22 No. 2, pp. 188-208. Timmor, Y. and Zif, J. (2005), “A typology of marketing strategies for export”, Journal of Global Marketing , Vol. 18 No. 3, pp. 37-78. van Raaij, W.F. (1997), “Globalization of marketing communication?”, Journal of Economic Psychology , Vol. 18 No. 2, pp. 259-70. Welch, L.S. and Luostarinen, R. (1988), “Internationalization: the evolution of a concept”, Journal of General Management , Vol. 14 No. 2, pp. 34-55. Welch, L.S., Benito, G.R.G. and Petersen, B. (2007), Foreign Operation Methods: Theory, Analysis, Strategy , Edward Elgar, Cheltenham. Woo, C.C. and Cool, K. (1983), “Porter’s (1980) Generic competitive strategies: a test of performance and functional strategy attributes”, working paper, Purdue University, West Lafayette, IN. Yip, G. (1995), Total Global Strategy: Managing for Worldwide Competitive Advantage , Prentice-Hall, Englewood Cliffs, NJ. Zahra, S.A. and Pearce, J.A. (1990), “Research evidence on the Miles-Snow typology”, Journal of Management , Vol. 16 No. 4, pp. 751-68.
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