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54.Award: 1.00 pointCirque du Soleil’s combination of traditional circus elements with sophisticated, high-quality choreographed theater performances relates to which aspectof value innovation?
55.Award: 1.00 pointApplying SWOT analysis, which of the following events demonstrates Cirque du Soleil’s failure to minimize an internal weakness to mitigate an externalthreat?Infusion of improve comedy40% drop in demand for European showsPoor safety record leading to the death of a performer2008-2010 global financial crisisGlamorization of the circus tentAfter a performer fell 95 feet to her death during a live Las Vegas show, revelations of high injury rates among Cirque performers and concerns aboutacrobat safety came to light (internal weakness). This contributed to a significant drop in revenues between 2012 and 2013 (external threat).ReferencesMultiple ChoiceDiﬃculty: 2 MediumLearning Objective: 04-08 Conduct a SWOT analysis to generateinsights from external and internal analysis and derive strategicimplications.
Competing on Business Models: Google vs. MicrosoftAlthough Google began as an online search and advertising company, it now finds itself rivaled against Microsoft, a firm that began with a focus onoperating system and software applications. Despite opposite business models, each has learned from the other its competitive pursuit of the same usersin the same industries.Read the minicase below and answer the questions that follow.Rivals often use different business models to compete with one another. Because of competitive dynamics and industry convergence, Google andMicrosoft progressively move on to the other’s turf. In many areas, Google and Microsoft are now direct competitors. In 2014, Microsoft had $90 billion inrevenues and Google $66 billion. Although Google started as an online search and advertising company, it now offers software applications (Google Docs,word processing, spreadsheet, e-mail, interactive calendar, and presentation software) hosted on the cloud (Google Drive), and also operating systems(Chrome OS for the web and Android for mobile applications), among many other online products and services. In contrast, Microsoft began its life byoffering an operating system (since 1985, called Windows), then moved into software applications with its Oﬃce Suite, and later into online search andadvertising with Bing as well as gaming with Xbox One. Both also compete in mobile devices by offering smartphones. The stage is set for a clash of thetechnology titans.