- Olympia College had a positive cultures with the below believes / philosophies: o Achieve excellence thru working smart, thinking thoroughly before making a decision that will be effective. o Uphold the College's way of seeking excellence in all endeavors. o Intellectuals with high moral standards. o Practical and innovative application of knowledge o Being goal orientated o Making a difference o Positive and innovative mindset
Marketing Plan 6 o Effective communication and presentation skills o Contributing to a just and socially responsible society - Olympia College had a clear Vision and Mission statement in order to meet its ultimate goals - “Olympia College’s students is the employers’ choice” . 2) Collaborators - The key supplier in educations is tutors / lecturers. Other than relying on internal employed staff, Olympia College have a good contacts and received good support from part time tutors / lecturers (either from Industry or other institution) in delivering the course module, mainly in IT and Business Administration. - Olympia College uses internet - webpage, social media (Facebook), handout / brochure, educations road shows and “word of mouth” from its student as marketing channel. 3) Customers - Private education Institution define target group will be fresh graduates from schools, factory and office workers, senior students and even international students. In today’s society, they have less time for work and leisure, thus a flexible and effective learning program is necessary to fulfill their needs. - Olympia College understood the needs to make customers satisfied and the needs for meeting customers’ future requirements. As such, it actively reach out to other university / institutions for affiliation. Through affiliation with local as well as international Universities / institutions, it creating difficulty and barrier of entry for smaller organization in entering the market, refer to the below. Info from Olympia Website 4) Competitors
Marketing Plan 7 - The competition in private educations is intense in Malaysia, but there its poses huge potential to grow since private higher education is considered the next 'engine of growth' for Malaysia. In 2010, Malaysia is placed 11th in the world as a destination among international students, who constitute about 2% of the world's international student population. - With refer to the dated 13 Nov 2011, Malaysia has around 485 private institutions, including 26 private universities, 23 private university colleges offering courses at bachelors level, and five foreign universities with Malaysian campuses. According to Ministry, an approximate of 540,000 students are enrolled in private institutions, which accounting for 54% of the country's student body. Looking back to Aug 2009 of 450,531 students (including 50,679 international students), it show a 10% increase year on year in demand that driven by the demand of skilled labors.
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