The card offers a portfolio of carbon credits to

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, the card offers a portfolio of carbon credits to offset unavoidable emissions permits, making the day-to-day more “user-friendly” environment. In choosing this card, customers have access to special discounts on the purchase of goods and services more energy efficient, including a cash-back program that offers them carbon credits to offset emissions. The card gives therefore CO 2 credits, which means that the amount accumulated in the cash-back program is channelled to projects that absorb or prevent carbon dioxide. Emissions from the production and distribution of the card are quantified and compensated. To that extent, it can be said that the name Card Zero Carbon is justified, and it is a card with no effect on climate. Tapada Nacional de Mafra is the first project to benefit from funds provided by the Card Box Carbon Zero. This is an area of 50 hectares, which is strongly affected by the fires of 2003. Integrating project in forest area, the Card came enable the proper management of this area, with special attention to newly installed stands and processes of natural regeneration. It is intended to ensure sustainable forestry, fire
SOCIAL RESPONSIBILITY AND ENVIRONMENTAL SUSTAINABILITY 364 protection and enhancement of biodiversity. The project ensured the monitoring of the action over 30 years. The project includes the development and implementation of a management plan that will allow carbon sequestration of a total of about 3,000 tons CO 2 equivalent (CO 2 e). The recent innovation in this area is called “cash carbon calculator”. Installed at the site of the institution allows the user to calculate their carbon footprint quantifying the emissions associated with daily life from issues that relate to two key areas: housing (domestic consumption) and mobility (use of means of transport). Support scientific research. Along with these actions that directly target the environmental, Caixa is integrating its activities in the promotion of scientific research as central to the evolution of knowledge and change attitudes and mentalities. The role of education is central to sustainable development. Hence: firstly, and according to the desideratum of increasing the financial literacy of potential users, CGD has created mechanisms that are simple, practical and accessible, to encourage savings. This has created a financial education program, called Positive Balance, with access to the Net () to customers and non-customers. The contents are useful application in the daily management of the family budget, and include suggestions for energy saving approach of diagnostic tools to prevent financial indebtedness, financial products etc.. For young people there is a program Ciclo da poupança (cycle of savings) which points to the need for savings and simple formulas to achieve them. It led in 2007 to a game with hundreds of agencies and students of 1st and 2nd cycles, on the celebrations of world savings.

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