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Thesis Final Report (long)

February 2011 retailer 2 27 th february 2011 retailer

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February 2011 Retailer 2 27 th February 2011 Retailer 3 27 th February 2011 Retailer 4 27 th February 2011 Retailer 5 27 th February 2011 Retailer 6 27 th February 2011 Retailer 7 27 th February 2011 Retailer 8 27 th February 2011 Retailer 9 27 th February 2011 Retailer 10 27 th February 2011 Retailer 11 27 th February 2011 Retailer 12 27 th February 2011 OBSERVATION DATE OF OBSERVATION Observation 1 20 th February 2011 Observation 2 20 th February 2011 Observation 3 20 th February 2011 63
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Observation 4 20 th February 2011 Observation 5 20 th February 2011 Observation 6 20 th February 2011 Observation 7 20 th February 2011 Observation 8 20 th February 2011 Observation 9 27 th February 2011 Observation 10 27 th February 2011 Observation 11 27 th February 2011 Observation 12 27 th February 2011 Observation 13 27 th February 2011 Observation 14 27 th February 2011 Observation 15 27 th February 2011 Observation 16 27 th February 2011 64
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APPENDIX B: Customer Interview Transcripts 65
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Respondent # 1 Gender: Female Income Bracket: Age bracket: Early 20’s Profession: Q:How often do you come to Sunday market? A: I come around once or twice a month Q:Why do u come to Sunday market? A: Just to see what items there are Q: Do you like the items here or prices? A: Prices are not that great, but variety is really good Q: Do you come here with a predefined shopping list? A: Not really Q: Do you set a budget for yourself before coming? A: No Q: Do you come here alone or with family? A: I mostly come alone Q: Do u live nearby or far away? A: I live near Bilawal House Q: What kind of items do your purchase from Sunday market? A: Whatever good comes across us, things like glasses and decoration pieces. Q: Do you bargain whenever you come to Sunday Market? A: Yes Q: How do you bargain? A: In a very polite manner, if he agrees well and good otherwise I walk off. Q: how low do you bring the price while bargaining? A: I bring it down to half the price Q: How do you evaluate the worth of an item? A: I just blindly start bringing the price down to half Q: Do you discuss with your friends and family if you get a good bargain? A: If someone admires what I bought and asks me then I do tell them Q: Do you feel a sense of achievement after being successful at bargaining? A: Yes it’s a great feeling Q: When you go to places like Park towers etc., do you bargain there? A: No Q: Any particular reason why u bargain here? A: Because here it seems like it is part of the process and culture. Q: Why do you come to sunday market? A: Because of the variety and prices Q: Do you have a preference of unused over used items? A: No Q: Do you buy grocery from here? Q: No 66
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Respondent # 2 Gender: Female Income Bracket: Age bracket: Early 30’s Profession: Tennis Player, Seher Khawaja Q: Why do u come to Sunday market? A: I come here because I get everything under one roof, u get shoes here that u wouldn’t get in normal markets Q: You mean the variety is good?
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