Which product categories Which market segments Which geographies Which core

Which product categories which market segments which

This preview shows page 8 - 14 out of 19 pages.

Which product categories Which market segments Which geographies Which core technologies Which value-creation stage s What will be our speed and sequence? Speed of expansion Sequence of initiatives How will we win? Image Customization Price Styling Product reliability How will get there Infernal development Joint Ventures Licensing/ franchising Acquisitions What is the economic return logic? Lowest cost through scale advantages (cost adv.) Economies of scope and replication Premium prices due to unmatched service Premium prices due to proprietary product features
Image of page 8

Subscribe to view the full document.

Ikea Strategy Diamond Aa Econo mic Logic Arena Staging Vehicles Differentiators Where will we be active inexpensive contemporary furniture Young family, white collar customer Worldwide operations through backfill What will be our speed and sequence? Rapid international expansion by region Early foothold in a country, backfill later How will we win? Very reliable quality Low Price Fun, no-threatening shipping experience Instant order fulfilment How we will get there Organic expansion Wholly-owned stores What is the economic return logic? Economies of scale (global, regional, and individual store Scale Efficiencies from replication Generating volumes in each geography
Image of page 9
Strategic Analysis External Analysis Customers Pricing constraints Competitors Distribution issues Technology Macro economy Regulation Work style trends Regulation Major uncertainties Suppliers Potential partners Threats & Opportunities Internal Analysis Current Performance Brand Power Cost structure Product portfolio R$D Pipelines Technical mastery Employee skills Company culture Strengths & Weaknesses Specific Goals Strategy
Image of page 10

Subscribe to view the full document.

INDUSTRY CONTEXT
Image of page 11
CONTEXT OF COMPANY RESOURCES & STRATEGIES
Image of page 12

Subscribe to view the full document.

CONTEXT OF COMPANY RESOURCES & STRATEGIES
Image of page 13
Image of page 14
  • Fall '14
  • AnushreeRoy

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes