2.0 Comparison of Marketing Mix between Guardian Health and Beauty Sdn. Bhd. A.S. Watson Group 2.1 Product In general, both Padini Holdings Berhad and Hennes & Mauritz AB (H&M) are a retail company that offers the same types of products. Both companies offer wide range of men’s and women’s clothing, shoes, accessories, garments and etc. What made them different from one another is that PADINI knows what Malaysian wants since it is a Malaysian brand, meanwhile H&M sells similar products but it if originated from other countries. In these challenging times of consumer preference for online shopping, homegrown fashion retailer company Padini Holdings Berhad believes the best business model to adopt is value-for-money fashion, with a focus on technological fabrics and functional textiles. They want to increase the volume and quality of their products to keep the customers happy. The essential of PADINI is to emphasis the casual stylish that can be accepted in any occasion. Its purpose is to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting. PADINI focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. H&M, on the other hand, is the leading brand with good quality and sustainable fashion to offer at prices that are affordable for most. Apart from latest in fashion this brand makes lasting classics which can be worn year after year. It makes a wide range of products including sportswear, underwear and cosmetics, accessories and shoes. H&M also sells home textiles and decorative items. This product range is refreshed and updated regularly. In 2015, H&M launched a beauty product’s line called H&M beauty. It sells both beauty and make up products.
2.2 Price Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflect supply and demand relationship. Pricing for a product too high or too low could mean a loss of sales for the organization. Designed of Seed and PADINI are more classic. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customer's base is those who purchase a bundle items in one time. Production of seed and PADINI are much more lesser than other brand this is because high consumption of the customer base would be lesser.
- Fall '15
- Pricing, Hennes, Padini Holdings Berhad, padini authentics