2.5 Develop website marketing strategy in accordance with, and for inclusion
in, e-marketing strategy or plan
2.6 Integrate website marketing strategy into overall e-marketing strategy
2.7 Evaluate effectiveness of website marketing strategy
Assessment/evidence gathering conditions
Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student
can only achieve competence when all assessment components listed under “Purpose of the assessment”
section are recorded as competent. Your trainer will give you feedback after the completion of each
assessment
.
A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.
Resources required for this Assessment
Computer with relevant software applications and access to internet
Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
This assessment has to be completed
In class
At home
The assessment is to be completed according to the instructions given by your assessor.
Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within two weeks of the assessment due date. All other
feedback will be provided by the end of the term.
Should you not answer the questions correctly, you will be given feedback on the results and your gaps
in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be
deemed competent for this unit of competency.
If you are not sure about any aspects of this assessment, please ask for clarification from your assessor.
Please refer to the College re-assessment for more information (
Student Handbook
).
Marketing, Assessment No.1
Page 2
v1.1, Last updated on 23/02/2019 by MM
T-1.8.1
ASSESSMENT ACTIVITY: E-MARKETING STRATEGY/PLAN
INSTRUCTIONS & ORGANISATIONAL CONTEXTS:
You are appointed as an Electronic Marketing Manager of an Online Marketing Company XYZ
that provides e-marketing services to online businesses. Your senior manager has requested you
to pick any
ONE
of the projects listed below and you will be required to produce an E- Marketing
Plan/Strategy for any
ONE
of the organisation. All of these organisations listed below are
Australian based organisations and have online stores that provide online transaction services
and sells product or services on Internet.
ASOS - Online clothing store or departmental store (
)
CLASSIC BET - online sports bet company (
)
FOODORA - food delivery company (
)
Buddy’s - online grocery store (
)
OZBARGAIN deals website (
)
KOGAN - online electronics company (
)
ACER PRESS - online printing and publishing company (
)
DYMOCKS – online bookstore (
)
CRAZY DOMAINS - web hosting & domain company (
)
