She smoked two to five cigarettes average in a day however avoids smoking at

She smoked two to five cigarettes average in a day

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experiment by trying other variants of Classic (Milds) such as Classic (Ice Burst). She smoked two to five cigarettes (average) in a day, however, avoids smoking at home. She has not found the motivation to quit the habit as yet, as she feels that she is an occasional smoker and it would not affect her health and finances adversely. However, she plans to quit soon in pursuit of a healthier lifestyle. Stages in the Purchase Process 7. Problem Recognition . For the three individuals in the sample set, it was found that the need to smoke was felt to calm the nerves and reduce stress especially in the company of peers. The inputs to arrive at the decision of the brand has been based on the addiction to a particular brand. The influenced (smokers) and the influencer (peers, friends & colleagues) had a major role to play in the Marketing Stimuli Products & Services Price Distribution Communications Other Stimuli Economic Political Technological Cultural (Social) Consumer Psychology Motivation Perception Learning Memory Consumer Characteristics Cultural Social Personal Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post Purchase Behavior Purchase Decision Product Choice Brand Choice Dealer Choice Purchase Amount Purchase Timing Payment Method Post Purchase Behavior
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Group 06 (CCBMDO-16) ____________________________________________________________________________________________________ 4 problem recognition. The purchase, being routine and periodic in nature, time taken in this stage is irrelevant. 8. Information Search . Information on inputs such as the brand, cost etc had been gathered from advertisements, friends, family, experiential source (such as using the product) and public domain search prior to picking up the habit. The consumer played a key role independently and had sought requisite information on availability, cost etc. The addiction driven and routine purchase product market like cigarettes would require information only about the availability of a particular brand & the exact source of purchase and would require a couple of minutes’ queries from the localities if prior knowledge is absent with the consumer. 9. Evaluation of Alternatives . As understood from the discussions, the cigarette consumer would go with the preferred brand that suits his/ her need if available in close proximity. The alternative of which dealer to buy from plays an important factor that revolves around the proximity of the dealer,
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