Eunice D61-83846-2016. Final Project 13-12-2017-unlocked.pdf

Strategies and tools for building a learning

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Strategies and tools for building a learning institution He focused on a learning institution and not international audit firms. Rosli (2012) Competitive strategy of Malaysian small and medium enterprises Concentrated on only competitive strategy and the context of study was Malaysia Pearce and Robinson (2013) Strategic management: Planning for Domestic and Global competition focused on planning and competition Wahogo (2012) Response strategies to changes in the environment by financial audit firms in Nairobi focused on audit firms in Nairobi Nancy (2013) Strategic responses adopted by textbook publishers in Kenya to environmental challenges Researcher suggested further research on international audit firms Mwando (2012) Related diversification as a strategic orientation amongst mid-tier audit firms in Kenya Researcher proposed a new study of not only small and medium audit firms. This study partly fills that gap. Patrose (2016) strategies used by PriceWaterhouseCoopers Kenya to gain a sustainable competitive advantage Focused on PriceWaterhouseCoopers
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22 CHAPTER THREE RESEARCH METHODOLOGY 3.1 Introduction This chapter is structured into research design, target population, data collection and data analysis and presentation techniques. 3.2 Research Design Chandran (2004) defines research design as an arrangement of conditions for data collection and analysis with an aim of combining their relationship with the goal of the research to minimization of procedures. It entails the several factors a researcher should consider and adhere to when carrying out a research project (Robson, 2014). The purpose of the research determines the choice of a research design, kinds of data to be collected, sources of data and related costs, among others (Chandran, 2004). The study applied cross-sectional descriptive survey research designs which are concerned with finding out who, what, where, when, and how of the phenomenon, Cooper and Schindler (2013). 3.3 Population of the study Smith and Ablum (2012) explain population to include individuals, businesses, and households that researchers base their research. The target population of this study involved the 18 (eighteen) sizeable international audit firms in Kenya as per the Institute of Certified Public Accountant Kenya (2017) list of audit firms (See Appendix I). Census study was conducted for this study because the sample population was small.
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23 3.4 Data Collection Data was collected using primary data, and semi-structured questionnaires which had both open-ended and closed-ended questions. The respondents were the representatives in the senior management of the eighteen audit firms. The secondary data was gathered from websites, textbooks, newspaper articles, journals, and annual reports, previous studies and Institute of Certified Public Accountants of Kenya amongst others.
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