get the maximum benefit of the customer satisfaction this strategy of the company are veryuseful.Using the data provided for results up to 1966, analyse the variances from plans andtargets for the key result areas (KRAs). Include discussion on performance with regardsto:a)Quality – design/manufacturingUntil 1963, the dolls were of poor quality and the similar types and designs of clotheswere used repeatedly. As the customers now prefer dolls whose clothes can bechanged, hence the design of the clothes were changes by keeping in mind the keyresult areas (Cina 2013).b) SalesAs per the data, in the year 1965, the sales of AC Gilbert rose drastically from 11.4million is the previous year. Thus, it can be said that the measures implemented at theorganization have been helpful for the organization. However, the sad part is that, itagain dropped in the year 1966.c)ProfitThe pricing of the products at AC Gilbert needs to be done properly as it can be seenthat the profit dropped to $2.6 million in the year 1964 from $5.7 million in the year1963. However, in the year, 1966, the effective measures taken by the organizationproved helpful as it rose to $12,872,000.d)Supply chain performance (delivery)In the year 1964, the cardboard boxes were replaced by the metal boxes for thedelivery of the products. The organization understood that the consumers would liketo get products that are durable enough (Green et al. 2012).e)Business growth – staff and management performance and/or turnover.The new CEO Isaacson dismissed the sales team that was appointed by Jack Wrather.Isaacson altered the spending and channeled the sakes through independentmanufacturers. In this way, they were able to acquire more customers and wereupdated regarding the taste and preference of the customers.
Discuss trends relevant to the organisation. What trends did AC Gilbert fail to identifyin the late 1950s? The trends of an organization refers to the continuous performance of an organization whichis ongoing from the past years. These years of an organization requires changes whichprovides the innovation in the working styles as well as in the outcomes. In 1950’s A.C.Gilbert did not identified the trends of the organization which were the innovation in the toysproduced. To be in the race of competition the trends of an organization must be paced withthe new market strategies and competencies (Anantwar and Shelke, 2012).Consider the strengths and weaknesses of the AC Gilbert Company prior to 1960. Prior to 1960 the company A.C. Gilbert followed some Strengths and Weaknesses which are-StrengthsWeaknessesThe company was followed with theexcellent market share before 1960, whichwas the strengths for the company.The company has no stability in the trends ofan organization. The weakness of thecompany includes stability. The quality of the product was the strengthsof the company and this is why the reputationof the organization becomes it strength.The company does not have the pervasivenature and for this, the company is not goodat adapting the changes quickly (Anantwarand Shelke, 2012). The profits of the company were showing thecontinuous increase in the organization as ithas a good reputation and market share. Thecustomers are satisfied (Anantwar andShelke, 2012).
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- Supply Chain Management, A. C. Gilbert Company, Alfred Carlton Gilbert, AC Gilbert , Instructional Leadership and Educational Leadership