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17 once a company has decided to enter the global

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17. Once a company has decided to enter the global marketplace, it must select a means of market entry.Four generaloptions exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.a.exportingb.accreditationc.countertradingd.cooperativee.franchising
18. A global market-entry strategy in which a foreign company and a local firm invest together to create a localbusiness in order to share ownership, control, and profits of the new company is referred to as
19. KFC has added many offerings to its menus in China to appeal to local tastes, including the “dragon twister,” whichis a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotionstrategy?
20. President Bill Clinton attempted to protect American firms from foreign competition by placing a government taxon Japanese automobiles imported to the United States.President Clinton’s goal was to raise the price on Japaneseimports, thereby encouraging American consumers to purchase American-made automobiles.The tax the Presidentthreatened to impose is an example of a __________.
Application Questions:1.Explain the difference between joint venture and direct investment market entry strategies.What are theadvantages and disadvantages of each approach?
2.What are the product and promotion strategies available to a company seeking to enter the global marketplace?How do they relate to each other in terms of the same or adapted product and promotion?
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Fundamentals of Management
Griffin
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Term
Spring
Professor
AnthonyScardillo
Tags
Marketing, International Trade, Globalization, World Trade Organization
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Fundamentals of Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 3
Fundamentals of Management
Griffin
Expert Verified

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