Certainty Impact High High (threat) Luxury S2 France is a country known for its luxurious products especially when considering fashion. As a result a certain standard is invoked in the consumer mindset. It is important for a new luxury business to be aware of this in order to perform efficiently and remain competitive. Certainty Impact High High (opportunity) Technological Research and Development T1 Renewable energy, innovation, and environmental measures are highly appreciated in france and sometimes rewarded by the government. Taking CSR seriously may positively impact CRM and contribute to the healthy development of a business. Certainty Impact High Low Cyber-security T2 Due to the spur of the Internet related activity, whether personal or professional, cyber crime has proportionally grown. In order to insure consumer trust and maintain a high level of sales, it is extremely important to make sure cyber-security is a priority for businesses who wish to work online. This is especially more important when exporting a business’s product/service oversees. Certainty Impact High High (threat) Internet T3 Internet has almost become a commodity in the sense that most of the French population
has access to it on a daily basis. Indeed 97% of the French population is on the Internet each day. This hints that people are used to Internet but they can become more and more demanding, it is therefore important for businesses to be wary of their UX Certainty Impact High High (opportunity) E-commerce T4 Online businesses are on the rise in France thanks to the rapidity and growing security of these services. Indeed, a phenomenon called “showroom-ing” had emerged where people enjoy visiting shops in regards of customer experience, on the other hand research argue that consumers prefer to buy online for practical reasons. It could be argued that e- commerce has become as important as offline sales. Certainty Impact High High (opportunity) Legal Data protection L1 Data protection has been especially important in the past months, given recent Facebook scandals. Specific EU rules and regulations have now been set that companies must comply with. Certainty Impact High High (importance) IP L2 In order to promote fair and healthy competition across the market, intellectual protected is taken extremely seriously. Indeed, new patents/new products must be deposited to the European Patent Office and information is verified before the business is able to operate. (je supprimerais à partir de “and information is verified…” because the business is actually able to operate even if the patent is not registered, it is just a matter of IP protection) Certainty Impact High High (importance) Franchise L3 - règles de droit commercial régissant: la franchise ainsi que les règles de la distribution sélective et de la concurrence Certainty Impact High High (importance) Consumer L4 consumer law france - “délai de rétractation” = cancellation/return period? which is of 14 days in France. It would only impact us within the online sales because = vente à
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