A innov ator b laggard c late majority d early

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A. innov ator B. laggard C. late majority D. early majority E. early adopter Uncle Burton is a laggard--a consumer who either adopts the innovation long after nearly the entire population has done so, or who never adopts it all--when it comes to telephone technology. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-02 Describe the different groups of adopters articulated by the diffusion of innovation theory. Topic: Diffusion of Innovation
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53. (p. 234) The diffusion of innovation theory is useful to marketers in helping them: A. adjust to the performance life cycle. B. avoid the cost of concept testing. C. predict which types of customers will buy their product i D. predict how long it will take for a new product to gain m E. forecast sales for a new product. The diffusion of innovation theory sheds light on the types of customers who buy products during different stages. It does not predict exactly when these stages in the diffusion process will occur, nor does it forecast sales. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-02 Describe the different groups of adopters articulated by the diffusion of innovation theory. Topic: Diffusion of Innovation 54. (p. 234) With an understanding of which consumers buy a firm's new products at each stage of the diffusion of innovation process, the firm can adjust its __________ strategy accordingly. A. prici ng B. advertising C. sales promotion D. distribution E. all of these An understanding of the types of customers who buy the product at each stage in the diffusion process is helpful in all aspects of marketing strategy development. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 55. (p. 234) Ginger is a sales rep for PuttPutt Golf Cart Company. Golf carts are a mature market. She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities. She will
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use this insight to adjust her firm's: An understanding of the types of customers who buy the product at each stage in the diffusion process is helpful in all aspects of marketing strategy development. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 11-03 Identify the factors that determine how fast innovation diffuses. Topic: Diffusion of Innovation 56. (p. 234) Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly
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