Develop a range of creative approaches 21 use a range

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2. Develop a range of creative approaches 2.1.Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2. Challenge, test and experiment with different concepts and ideas as part of a collaborative process2.3. Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential2.4.Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5. Identify resources required to achieve desired creative and innovative outcomes2.6. Evaluate the effectiveness of different strategies for achieving desired outcomes2.7. Select concepts or approaches that achieve required outcomes in an innovative and feasible way2.8. Present proposed concepts or approaches in an appropriate format
P a g e | 36 2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs By the end of this section, the learner should be able to: Name three creative thinking techniques Use one creative thinking technique to generate an innovative or creative concept to address this need. Brainstorming This is a good technique for generating ideas and solving problems within creative projects. It is useful when needing to take an innovative approach and can be performed easily in groups (note: up to ten/twelve people are recommended as larger group numbers do not interact so well). The process uses a starting point for generating ideas and works best when performed quickly to capture all thoughts and inspirations without censure. These suggestions can be as far-reaching as possible and can come from the most tenuous of places. This process acts as a means to bring forth a free-flow of ideas and to undo a ‘stuck’ mentality. From this process, the spark for your creative direction and development may come. No idea or suggestion should be criticised or dismissed all should be noted on a board or on paper for further development and conventional thinking in the evaluation at the end of the session. Brainstorming enables all participants to contribute and can be effective when the process is facilitated with awareness and direction of purpose. By using sequencing as an approach (where the spokesperson goes around the room to all participants in turn), it can be possible to further increase ideas. This method aids pace and participation if a participant has no ideas at that point, they can simply say ‘pass’ and the spokesperson can move on. Brainstorming techniques include: Brainwriting the same as brainstorming but instead of group discussions, participants write their ideas down. This allows for all-of-the group to participate and is helpful for those who are quiet or less forth-coming in group discussions.

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