The vision statement could have been f the company to

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principles the can drive the company towards success. The vision statement could have been “for the company to last 102 years, to be one of the world’s top 10 internet sites and to be the essential partner for all business people through the utilization of technological aspect”. The technological aspect should be the guiding principle. In conclusion, despite Aliexpress being one of the largest online retailers globally, its mission and vision statement has been criticized for excluding various essential aspects. For instance, the exclusions of technology in both of them make the customers fail to comprehend the ways they are going to execute their operations. However, they can be changed to bring meaning to their customers and better their continued operations.
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ALIEXPRESS .MISSION AND VISION STATEMENT EVALUATION 4 References Gong, W., & Kan, X. (2013). Logistic Service Development of E-commerce: A case study of AliExpress-an online international trade platform in China. Li, D. (2016, January). A Comparative Analysis of B2C Cross-border E-commerce Platforms: the AliExpress and the DHgate. In International Conference on Education, Management, Computer and Society . Atlantis Press.
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  • Fall '19
  • Statements, Vision Statement Evaluation, ALIEXPRESS MISSION

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