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Answer: The essential characteristics of Web 2.0 are:• Free content and free software• Thin-client browser applications• Business model relying on advertising • Use increases value concept• Use of mashupsOn the other hand, traditional processing has the following characteristics:• Business model relies on sale of software licenses• Extensive print advertisingAACSB: Information TechnologyDifficulty: EasyCourse LO: Discuss the role of information systems in supporting business processesChapter LO: 529ScholarStock
9) List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.10) How should organizations respond to social networking problems? Which one of them is a dangerous approach and why?